Wonka
Private Invitation · No. 005 Mater · 5 June 2026
An afternoon hosted by Wonka
at the Apple Chapel of Peter Hinssen
9700 Mater · Friday, 5 June 2026
Capacity — Twenty
RSVP by 10 May

Think Different.
Again.

You're invited
Read the invitation ↓
The Invitation
From the desk of Wonka

Most conversations about AI start with fear.

We'd like to start ours somewhere else — with curiosity, with history, and with the quiet conviction that every great technology in human memory has, in the end, made more of us. Not less.

We're inviting a small group of business leaders to spend an afternoon together for an honest conversation about what this moment asks of us, and what it makes possible.

We hope you'll join us.

"The people who are crazy enough to think they can change the world are the ones who do."
Think Different campaign portraits
Apple · 1997 — the campaign that named a generation
A Story Worth Remembering

The biggest turnaround in history.

In 1997, one of the most-loved technology companies on earth was twelve weeks from going under. Its founder had just returned, gathered the company, and told them, plainly:

"What we're about is not making boxes for people
to get their work done."

What followed was a campaign that mentioned no products, no prices, no bits or bytes: just a black-and-white reel of people who had been dismissed in their time and proven right in ours.

Internally, half the team thought it was career suicide. Externally, it became one of the most studied campaigns in the history of business. Not because it sold computers, though it did, but because it reminded a generation that technology, at its best, isn't built by the careful.

It's built by the people who refuse the consensus that something can't be done. The misfits.

Einstein Gandhi Earhart Picasso Dylan Lennon Ali — and the next ones —
Cupertino · 1997
Filed under: precedent
1997 twenty-eight years on 2026

AI is sitting in roughly the same chair.
Misunderstood. Feared. Underestimated.
And waiting, again, for the people willing to think differently
about what it's actually for.

The Apple Chapel · Mater
The Centerpiece

An afternoon in the Apple Chapel, with Peter Hinssen.

The afternoon's centerpiece is a visit to Peter Hinssen's Apple Chapel, a private collection built around the legacy of the company that taught the world to think differently about technology.

Peter will share the vision of Steve Jobs and why this AI moment needs a new generation of builders willing to ask harder, more human questions, and what it takes to lead through a shift this fundamental.

It's the kind of talk that's better experienced than described.

The afternoon.

Friday 5 June 2026 mater, Belgium
14:00Optional
Optional

Late lunch & a first conversation.

A relaxed table with fellow troublemakers. Let's share what we're seeing, and what we're building.
16:00Main

The Apple Chapel, with Peter Hinssen.

A guided tour of the collection, in the room it was made for, followed by Peter's vision for the years ahead.
Will you join us?

We hope to see you on the fifth.

The guest list is intentionally small, capacity is intentionally limited to only twenty. Please confirm by May 10th, and let us know whether we'll see you at lunch.

We're looking forward to an afternoon worth remembering.

Cédric Gilissen
Wonka - Leaving No Human Behind
c@meetwonka.com
RSVP closes 10 May 2026 · 20 seats total